EP 10: Coffee by James Hoffmann
We are delighted to announce that COFFEA is back with an English language episode featuring very special guest James Hoffmann! This episode was recorded in 2018, between James’ lectures at a Let’s Talk Coffee event in Cartagena, Colombia. We were lucky to have a quick chat with this co-founder of Square Mile Coffee Roasters and the World Barista Champion in 2007.
Check out his thoughts about fermentation, how Brazilian coffee is perceived in the world and great tips for baristas who compete in national and international baristas championships.
You may also be interested in:
The World Atlas of Coffee: From Beans to Brewing – Coffees Explored, Explained and Enjoyed
The World Atlas of Coffee: From beans to brewing – coffees explored, explained and enjoyed
A New Social Contract (starts at 33:11) – James Hoffmann, Square Mile Coffee Roasters
Let’s Talk Coffee Event 2018 lectures
Kelly Stein – COFFEA’s host – was part of panelists at Let’s Talk Coffee 2018 with the theme Story: Explanation or Exploitation? (starts at 37:48)
Guest
James Hoffman, co-founder of Square Mile Coffee Roasters, and the Managing Director. Working in coffee since 2003, as a barista, barista trainer and more recently also as a speaker and consultant. He was the World Barista Champion in 2007 and also published “The World Atlas Of Coffee”.
info@squaremilecoffee.com
RESUMO
Estamos felizes em retomar os episódios em inglês do COFFEA com um convidado muito especial: James Hoffmann. Essa entrevista foi gravada em 2018 durante o evento Let’s Talk Coffee em Cartagena, Colombia. Tivemos sorte que ter essa conversa rápida com o co-fundador da Square Mile Coffee Roasters e campeão mundial do World Barista Champion em 2007. Nessa conversa (em inglês) falamos sobre fermentação, como o café brasileiro é recebido no mundo e confira dicas imperdíveis para baristas que querem competir!
Audio edition: Eduardo Garcia
Image: James Hoffmann’s website
SHORT CUT
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08:55
Thoughts about fermentation to enhance coffee flavors.
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15:01
Are international judges biased (in a negative way) when baristas use Brazilian coffee at the World Barista Championship?
Tips to “replicate” Don’t miss Hoffman’s tips to baristas who want to compete.
Hoffman’s ideas to redesign how coffee trade is done worldwide promoting a new mindset as he calls as “new social contract”.
COFFEA SUPPORTERS: Thiago Antonio Aires Ribeiro, Marcio Vasques, Vinicius Porazza, Flavia C Pogliani, Napoleon G Mizusawa, Loris Robert Heleno, Lidiane Maria dos Santos, Heitor Costa Marques Júnior, Leandro Dessi de Paula, Ana Paula Rosas Batista, Cristiane Zancanaro Simoes, Juliano Goes, Matheus Almeida, Rodrigo Mascarenhas, Alex Machado Borges, Erica Cremonini Takano, Fernando Batista, Luiz Humberto Melchert Marques, Reynaldo Anauate, Silvia Magalhaes, Minas Espresso INC, Bruno Nobre, Janice Kiss, Renan D Brito, Isabella Brioitto de Melo, Ana Cristina Machado, Ciro Mecenas, Luiz Guilherme Couto Pereira, Viviani Rocha, Luiza Silva Balthazar, Veronika Maria Borges da Fonseca Japiassu, Filipe Mello Correa, Sandra Paola Bittelbrunn, Rafael Augusto Menezes Lohmann, Rodrigo Bertolotto, Lidia M Oliveira, Concetta Marcelina, Gustavo M Figueiredo, Gisele Rodrigues Coutinho, Nayra H V Caldas, Erica Cremonini Takano, Sandra Sousa, Tiago Ebisui, Lucas Veturim, Pablo Kadji Yuba, Antonio Pinto, Fred Ziegler, Nelson do Nascimento Vieira Calheiros Junior, Tiberio Valença Ribeiro, Marcel P D Maia, Carolina Wolff Schwambach Gomide, Natalia B Gomes, Giovana Nacarato, Rebecca Nogueira, Manoela T Andrade, Rafael Serato, Roberta F S Silva, Aline Codo De Faria, Regina Machado, Breno Augusto Marques da Silva, Marcia H T Santos, Mariano Martins de Almeida Monteiro, Lara Campos Lima, Mariana Lobato, Marcia Yoko, Samua Furlan Jacyntho, Martha Grill, Isabela Caper, Fabiola Filinto, Mariano Martins, Amanda Lube Murphy, Anderson de F Chaves Freitas Chaves, Paula Dulgheroff, Bruna Soares, José Renato Rodrigues Alves, Christiane Guillard, Josiana Bernardes, Angelo de Assis, Fernando Santana, Franciele Gomes, Michelle Johnson, Bruna Dias, Sergio Henrique Miranda Junior, David Santos, Ana Carolina Rizzi, Felype Hastenreiter Leite Rodrigues, Minervina Maria Monteiro Mendes, Aguinaldo José de Lima, Giuliana Bastos, Gustavo Martins Stu, Jéssyka Planski, Loraine Barcha Garutti, Regina Célia Barbieri Machado, Julio Villasmil Kupferschmid, Carlos A B Dias, Pedro Hastenreiter Leite Rodrigues, Valdick Oliveira, Arthur Rieper.
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